SEO (Search Engine Optimization) is the practice of improving a website's visibility in search engine results pages (SERPs) to drive organic traffic. It involves optimizing various elements, including keywords, content, technical structure, and backlinks, to align with search engine algorithms like Google. Effective SEO increases a site's relevance, authority, and user experience, making it more likely to rank higher for relevant searches. SEO strategies can include on-page optimization (like content and meta tags), off-page efforts (such as link building), and technical improvements (like site speed and mobile-friendliness). A well-executed SEO strategy can lead to higher visibility, more traffic, and increased conversions.Web 2.0 »