In today’s digital landscape, law firms must prioritize online visibility to attract clients. Gone are the days when traditional methods, like billboards or print ads, were enough to stay competitive. Today, a strong online presence is crucial, and search engines like Google and Bing play a vital role in determining which legal firms rise to the top of search results. Understanding how these search engines assess legal firms is essential for developing a solid legal firm online marketing strategy. To succeed, many firms turn to a legal marketing company or a legal marketing agency » to navigate the intricacies of search engine optimization (SEO) and online visibility.