What is embedded finance » ? It’s the integration of financial services into a company’s existing products or services, allowing non-financial businesses to offer banking-like services directly to their customers. Rather than redirecting users to external providers, businesses can embed payment gateways, lending options, or even insurance within their own apps or platforms.

This model simplifies the user experience and boosts customer satisfaction, while providing businesses with an additional revenue stream. As a result, embedded finance is gaining traction across industries, enabling companies to become more agile and competitive in the market.